Search Engine Optimization of New Website

October 10, 2008

Okai lets come To The Point - Optimization

Booking Domain - Well I believe and many others too that if you have your main keyword or category name in your domain it helps search engine to directely related with your service or product you are trying to promote or sell.

Good Hosting which has no or very less down time.

Before you start with onsite optimization do Competitive Analysis and Keyword Research

Onsite Optimization: Validate your site at http://validator.w3.org to keep them error free and this will help to display correct pages in most of the available browsers.

Try to avoid Dynamic pages - Re-writing the URL and remove the extra characters such as ? and make it easy for search engines to crawl and index the pages.

Try to avoid Java script menu and Java script code - When you use JavaScript on a sites navigation scheme, the scripts can greatly decrease the crawlability of the links. Currently, most search engines will not follow the links embedded inside of JavaScript code

Meta Tag Optimization META tags are consisting of Title, Description and Keywords and other instruction tags for spiders. It stores relevant information about your web site. This tag has limited space to write down the keywords.

Title tag should contain most important keywords about your web site and it is limited up to 72 characters. Proper utilization of Title will helps in boosting Page rank.

Description tag contain summary of the web site. Description tag also helps to improve page rank for competitive keywords.

Content Optimization - Optimize 3 to 5 keywords per page and ensure what you say in your title tag justify the same by keeping the detail information in the content.

Offsite Optimization: SEO Friendly Directory Submission - You can get the list of SEO friendly directories here - http://info.vilesilencer.com

Article Submission:Create 5 articles and submit to approx good 75 to 100 articles directory in a month and continue doing same for every month. (I know its lot of work but the results are really good)

Social Bookmarking Sites: Submit your website info to top 50 social bookmarking sites.

Online participation: Participate in forums, online communities, classifieds and more to discuss and share your business among relevant group of people. This can help to drive traffic and will also help to enhance your organic position over search engines.

Link Building: Well if you are doing everything mention above I dont think you really need linking. Still if you can succeed in getting relevant links nothing better.

Above mention offsite optimization activity will not just help search engine ranking but also will increase direct traffic.

Dont forget to make optimum use of Analytics and also sign up at Google Webmaster Tools.

Ravz!

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