Search Engine Marketing Case Study: Keywords Survey 042 Ultram

September 5, 2008

In this keywords survey 042 Ultram Ill be looking at the different kinds of keywords and their different uses in your SEO strategy. In developing keywords survey 042 ultram I have chosen a phrase from the online pharmaceutical industry, a market that has been SEOd to Death! to show you that, with a little work, profitable niches can still be found even in the most difficult markets.

This keywords survey 042 Ultram provides a step by step guide with real keywords gathered from my own keyword research. Ill tell you how and where to find tens of thousands of targeted keywords, how you can save hours performing competition searches and Ill reveal the software I use to filter all that data and find the right keywords for my niches.

The starting point is that a keyword is not just a keyword. The phrase keywords Survey 042 ultram was selected for a good reason! Some phrases offer massive traffic, but will almost certainly have massive competition, others have no competition, but, almost always very little traffic. What were looking for are those few keywords that offer high traffic and low competiton. I use a tool called Wordtracker Competition Search Automation, to speed up my keyword research. There are other methods of collecting keywords but I find Wordtracker, used in conjunction with Wordtracker Competition Search Automation, gives me fast accurate results.

The first thing I did was to open Wordtracker Competition Search Automation and log in to Wordtracker and create a project named keywords survey 042 ultram, where ill be saving all of the data for this project. from there I went to keyword universe and entered the main search phrase ultram. That returned a list of around 300 related phrases. I then clicked on each of those phrases in turn (note: If they are relevant, some of the phrases may not be related to my niche so Ill ignore them). Each phrase will show a list of keywords in the right hand pane of Wordtracker and I used the add all keywords to basket link to collect all of those phrases.

For the Keywords survey 042 ultram I collected just over eleven hundred keywords. I would normally collect between ten and fifteen thousand, but for the purposes of this article a thousand will be fine. Once Ive collected the phrases I use Wordtracker Competition Search Automation to carry out the competition search and send the results to me as an email with the title keywords survey 042 ultram.

The next step is to sort the results. I use KRA-WT (Keyword Results Analyzer - WordTracker), I imagine if you were really good with excel you might be able to sort the keywords that way, but Im not, and KRA-WT does some other stuff that Im pretty sure you couldnt achieve any other way.

So I import the keywords into KRA-WT and sort them by descending count. That gives me the number of times a particular phrase was looked up in the past 3 months using Wordtrackers database. At the top of the list is the keyword drugs with a count of 5592. Wordtracker estimates that over all of the search engines drugs is searched for 4640 times in 24 hours. At this point, if youre new to search engine marketing you might be thinking great, all I need is site with the word drugs in the meta tags and Ill make a fortune unfortunately its not that simple.

The trouble with drugs is that there a 158 million other websites competing for that traffic! Unless you have massive resources youre not going to get close to the top in the major search engines. At the other end of the equation we have the phrase drug addiction a s a social problem this one has ZERO competition, so youre going to be No1 in the search engines, but it only gets 12 searches a day. More importantly from a sales point of view its not a buyers search, this is someone doing research.

So to find the right kind of keyword I filter the results to contain the word ultram and I sort the results by the ratio of competition to count. OK this is where it gets exciting. The phrase ultram and drug and information gives me 299 searches in 24 hours and only 22 competing websites. So now Ill go to google and perform the following search: intitle:ultram and drug and information which tells me how many sites have that phrase in the title tags and so are actually opimized for that phrase. I get one hit, so if you were to optimize a webpage with ultram and drug and information as the key phrase you could safely count on 150 hits per day for that single phrase.

Another phrase is is ultram like vicodin it show 324 searches per day but 221 competing sites. I carrried out the intitle: search to show me sites that had actually been optimized for that phrase and there are only 4.

I hope this short article has shown you that with a little work and the right tools its still possible to drive a lot of traffic to your site, even in the most difficult markets.

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