Internet Marketing-myth#2 Everyone is your Prospect?

October 6, 2008

Copyright (c) 2007 Jennifer Walker

One of the biggest myths that newbies are made to believe today is that everyone is their prospect. If they cant convert someone from a prospect to a customer its because their not dedicated enough. Does this sound familiar?

In most cases it doesnt have anything to do with the level of dedication or the belief in a product. While networking is like any other career in that it takes work to see results. It doesnt matter how much I hound a potential prospect if I dont know the right approach my success rate is probably going to be a big fat zero.

There are plenty of reasons why not everyone is your prospect. Some people are automatically suspicious of anything that relates to MLM businesses. Some people love their job and wouldnt give it up for a million bucks. Some people are scared to death of anything that involves risk. The list of reasons goes on and on.

Whatever the reason its a waste of your time and energy to try and convince anyone to get involved in this business.

The bottom line is no one is worth your time until they have shown an interest in what youre offering. Thats right I know it goes against all the conventional MLM wisdom that has probably been passed on to you by your up line. If you really think about it for a minute places like Wal-Mart for example dont phone and harass potential customers to come in and buy their products. You would never see an associate turning up at your door trying to drag you into their store would you?

It doesnt matter if you think their the perfect prospect. : Great people skills, sick of their job ect. It doesnt even matter if their looking to start their own business. Until they go out of their way to get more information from you they are not a prospect.

Your job is not to try and convert people. Anyone who has made any money in this business knows you are trying to get the maximum return on your time and effort. MLM up lines love to tell you that trying to recruit friends and family members by dragging them to hotel meetings is perfect for the average person because it costs nothing. I dont care how loyal you think mom, dad or your hairdresser is do you think they want any part of having to solicit people to join a business?

When you Market this way it shows them that you are to cheap or inexperienced to invest in respectable marketing methods. If you spend all your time chasing prospects you will be viewed as a nuisance. When people seek you out you are viewed as the expert. Dont get me wrong I have nothing against MLM businesses but you have to take the time to learn the proper way to position yourself.

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