SEO in a Nutshell-part Two

October 14, 2008

Michael

By: Michael Rock
Research Current Web Site
Keyword Research
Analyze Current Web Site Linking
Analyze Competition
Link Building
Create Web Site
Set up Web Statistics
Monitor and Upkeep

Analyze Competition
To get ahead in the rankings and increase exposure you should examine the competition that you have. How do they achieve their ranking? How do they achieve their high number of web site visitors? This can be done by examining the following of competitors web sites.


  • Their current rankings and what search terms they rank for.

  • Web Site structure and navigability


    • Use of flash, DHTML, JavaScript

    • Navigation structure

    • CSS based or not

    • Page Load Speed

    • Etc.


  • Who links to them


    • Directories

    • Search Engines

    • Social Bookmarks

    • Authoritive Sites

    • Etc.


  • How do they link to them


    • Image or text

    • Link anchor text analysis

    • Proximity, prominence, and density of links



Link Building
A link building campaign should be started that will concentrate on generating one way links to your web site that multiply on their own. Reciprocal partners should also be considered if they are valuable enough. This is a brief list of SOME of the things that can be done to achieve this.

  • Directory Submissions

  • Search Engine Submissions

  • Creating one-way links

  • Reciprocal linking campaign started with authoritive sites only

  • Article Posting

  • Forum Signatures

  • Press Releases

  • Linkable content

  • Viral content that people will want to link to


    • News

    • Weather

    • RSS Feeds

    • Etc.



Create Web Site
After you have all the information you need from doing the above you can start creating or modifying your web site with these factors in mind.

  • Fast Web Page Load Speed

  • Easy Navigation

  • Attractive Design

  • Search Engine Friendly Navigation for spidering

  • Easy to Understand

  • Content enhanced for the search engines

  • Content entices visitors to follow through to meet your goals

  • Limited use of DHTML, JavaScript, Flash, Frames, and other factors that limit the search engines.

  • Proper use of source code tags to meet guidelines and not risk being penalized or banned.

  • Proper meta tag usage

  • Submit Google sitemap for examination


Set up Web Statistics
After your web site is created and set up you can monitor your web site visitor traffic closely to help determine ways to improve your web site by . . .

  • Creating a Google Analytic Account or

  • Using a Web Analytics Software

  • Reporting and Analyzing the results

  • Watching your rankings

  • Watching your links

  • Seeing what pages are popular

  • Finding out where your visitors are coming from

  • See if they return to your web site or if they just visit it once

  • Set up goals and monitor the results

  • What your visitors use to view your web site

  • What country are they from (Make site bilingual?)

  • Tweaking campaign as deemed necessary


Monitor and Upkeep
After examining the statistics of your web site and its visitors behavior you will know how to tweak your web site for better performance by applying such changes as . . .

  • Fixing potential navigation problems

  • Fixing or deleting unpopular pages

  • Enhancing areas of the web site that are popular

  • Learning what your visitors want and giving it to them

  • Examining the rankings and researching if necessary

  • Examining the linking and improving in needed areas

  • Providing better access to your niche visitors

  • Monitoring site uptime and comparing it to other web sites

  • Seeing how your visitors access your web site and adjust accordingly


    • Connection Speed

    • Browsers Used

    • Screen Resolution

    • Etc.



Of course much more detail and tips could have been added to this article, but it would have been in book form instead of in a nutshell. Through experience you will be able to tell what methods work best for what type of web sites, because what holds true for one type of web site does not hold true to all other web sites.
Until the next article have a great day!
(This full article can be found here: http://webrankingconsultants.com/SEO-info/SEO-articles/all-search-engines/SEO-in-a-nutshell.html)
Michael Rock
Web Site Design Service
Search Engine Optimization Firm

netinfoseek.com | edit