How to Write Sales Letters

October 12, 2008

You got me. I must confess. Writing this article might just ruin my career. Im sort of like the magician that showed everybody the secrets being the magic…oh well, who cares anyway. Youre in for a real treat.

You see, there are 3 secrets that reveal how to write sales letters. These secrets to my knowledge have never been released for free up until this very moment.

Please dont think Im being gimmicky here or trying to trick you. I havent been able to find anything online that lets these 3 secrets out for the cost of air….

Im writing this because I want you to live the life you want. I want you to be able to live comfortably and have lots of fun. I hate jobs, and if you do too, then this just might be your ticket out of here.

Let me explain a little bit more about how to write sales letters.

Sales letters are those things you get in the mail…some call it junk mail. I never call it that…each of those letters you get in the mail usually generates anywhere from $50,000 upwards to 1 MILLION in profit.

Thats right. I said MILLION.

Now what does that mean to you? When you learn how to write sales letters a whole new world of opportunity will open up to you. Youll be able to make more money in less time with little investment.

When writing sales letters there are 3 simple steps you must follow in order to be successful.

How to Write Sales Letters -- Step 1

Always use a compelling headline. Your headline speaks volumes to your customer. Without a good headline, youre wasting your time. David Ogilvy says that your headline is 80% of your entire sales letter, so make sure its good.

How to Write Sales Letters - Step 2

You must include testimonials. People dont trust you. And why should they? They dont know you from Adam.

To them you are just one more scam artist trying to make a quick buck. The good news is they do trust regular folks. You know, the grandma down the street, the work at home mom.

These people are your greatest asset. You must find them and let them get the word out on your product or service. They are worth GOLD to you. Find people to write a review of your product or service for you.

Give them the product and have them try it out. Let them write what it did for them and what it can do for anybody interested in it.

This will give you an advantage over anyone who doesnt use testimonials.

How to Write Sales Letters - Step 3

Always include a guarantee. If you think about this one, it makes total sense. When you buy something dont you want to be able to return it if it didnt do what you thought it would?

Well the same holds true for your customers. Give them enough time to try out your product or service. I recommend at least 30-60 days. Thats enough time for them.

And dont worry about the refunds youll have to give. There will be a few. But youll sell a lot more than if you didnt offer the guarantee.

For example, with the guarantee you sell an extra 25 copies of your Ebook. 3 are returned. You still made an extra 22 sales! So be happy!

Those are the 3 simple steps on how to write sales letters.

The best thing you can do now is get started.

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