Got Looped

September 7, 2008

A campaign for the new Levis Red Loop range created exclusively for clubbing and partying.

Since it’s club wear, we’ve captured what appears to be people having a great time at a party, dancing. But on closer examination of the ads, you’ll notice that what we’ve actually captured is the post-party scene, where people are lying passed out. Hence the line Got Looped.

Signature Jeans from the house of Levi Strauss is a young, youthful brand that offers everyday jeanswear for college going boys and girls. It is a fun brand that speaks the youth lingo, thereby making it absolutely relatable and approachable.

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