Imagine how fantastic it would be to have people all around the see your logo and instantly recall your business. We’re talking immediate and permanent brand recognition. Here are five keys to build your brand and get you where you want to be.
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Key #1 Your Logo
Think about YouTube and Monster.com. Both of those websites have a tremendous presence on the internet and both have an outstanding logo. You see it anywhere, on a pen or the side of a bus and you instantly recognize the company.
Think of the benefit your website would receive with such a powerful tool. A memorable, eye catching logo will do more to promote your brand than pages and pages of sales copy. Here’s what to do to make yours stand out.
1. Simple shapes and strong colors work best in logo design.
2. Choose something that is significant and individual for your site. You are unlikely to create the perfect logo using clipart.
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3. You don’t want your logo to look too much like someone else’s or you may face legal action for trademark violation.
4. Check that any symbols you use in your logo aren’t going to be seen as offensive by other cultures. The internet is a worldwide market and you don’t want to upset your potential customers.
5. Incorporate a slogan or statement. Place your USP right in front of them, where it won’t be ignored.
6. Don’t forget to use your logo everywhere.
Key #2 Find a style and stick to it. Repetitive design elements are crucial to building your brand. This means if your logo and website are orange and blue, your newsletter will repeat those elements, your information products will repeat those elements. This holds true for fonts, shapes, colors, everything that goes into the look and feel of your website.
Key #3 Newsletters. Brand awareness is about communication. Newsletters are an excellent way to connect with your audience, and beyond, on a regular basis. Remember to continue your design throughout your newsletter and make sure that the content rocks so people will forward it and thus increase your readership and subscription list.
Key #4 Articles. Downloadable articles will be shared. Published articles demonstrate a higher level of credibility and reach a broader audience. Free article websites draw traffic. There’s no two ways about it, articles are an outstanding marketing and branding tool. Define your look, define your voice and you’ll define and brand your business.
Key #5 Your everlasting ‘About Us’ section. Who is on your team, enquiring minds want to know. It’s true, people like to know a little bit about who they’re dealing with and your about us page is the best way to tell them. Not only that, it helps to establish your brand by giving folks an inside look. Information like credentials, personal interests, passions, and anything relevant to the site help to establish your business
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Building your Brand – 5 Keys to Membership Site Recognition