When you want to have a versatile poster that can be displayed proudly both indoors and out, go for 18x24 poster printing. It is large enough to catch attention to outdoor audiences who may be some distance away, but still small enough to fit in limited display areas indoors.
This way, you save on your budget by printing one poster size instead of two. And because posters can now be printed offset with as little as 25pcs, you get the best value for your money.
Maximize the visibility and longevity of your prints to give you that advertising success you need to boost your sales or win the audience for your event. Follow these suggestions and find the perfect fit for your 18x24 poster prints.
Working with Colors
1. Choose colors that attract attention. Yellow and red stimulates the eyes and draws the most attention. It denotes energy and stimulates your audience’s attention readily.
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2. However, be careful with using too much red or yellow as it can be fatiguing to the eyes. Use it as an accent or to draw attention to the most important words in the text. When using red and yellow as background colors for your posters, mute down the colors a bit by adjusting the saturation. Deep red and yellow can minimize the eyesore.
3. Darker and deeper colors have a more sophisticated look that will appeal to a more mature audience. Liven up the color with accent of bright colors, or of red, orange, and yellows, but stick to the mellow tone.
4. Dark on white or white on dark can both be used for your posters. Dark on white means using dark text on a fairly white or light colored background. White on dark means that the text used is light-colored against a deep or dark contrasting background color.
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5. Remember that text is more difficult to read when set in reverse against a colored background. As much as possible, set black text against white background for increased visibility. If you really have to reverse the text against a dark background, make the text short and easy to understand. Notice how the short word SALE pops up from the sea of red colored posters.
6. Bright and vivid colors may appeal to a younger audience and promises fun. It should be used for events that require more movement and activity.
7. When long and complicated text is necessary, include a brochure or a flyer that the by passers by can pick up and bring home. In this manner, they can acquire more insight on your posters.
Working with Location
1. Choose a location that your target market frequent using their psychographics (information regarding their habits, interests, and desires). Practically speaking, a poetry reading event for instance may get more response when posted in the library instead of the gym.
2. Place your posters in areas where people are most likely to wait idly. You can post them behind the cafeteria counter where people wait in line to wait, near the bust stop, at the train station etc.
3. Display them on bulletin boards and other announcement areas. These posters are small enough to fit in most boards and big enough to compete against most legal sized paper.
The 18x24 poster printing is the ideal poster for indoor and outdoor use. It is a versatile material that can reach nooks and crannies, giving you the mileage your business or event needs.
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18x24 Poster Printing: 10 Practical Ideas for Optimum Poster Performance